Vela, where slow living meets mindful creation
Elena Vela
Creative Director / Art
Elena Mena
Graphic Designer
Vela is like a cozy creative workshop, a place where art, design, and crafts blend together beautifully to create contemporary pieces. Using nature’s gifts like rattan, reclaimed, and surplus materials, they masterfully create minimalist yet modern treasures.
Inspired by the deep artisanal roots of Spain and Southeast Asia, Vela designs products that not only transform your space but also add a little more joy to your everyday life.
Vela is an ongoing project that we started at the end of 2022, working to bring La Musa and Vela Founder’s vision to life.
Slow living and slow making are at the core of the brand’s ethos, reflecting these principles in the brand construction process. The visual identity conveys the essence of craftsmanship, meticulous care, delicacy, and the creation of a world of beauty.
We make a deliberate and thoughtful choice to utilize natural, organic, and recycled materials in crafting every aspect of this identity. The product labels use leather leftovers from Vela bags and clutches, where we meticulously deboss their logo.
As an integral component of the Vela identity, we meticulously crafted a series of shapes that authentically capture the organic and imperfect forms inherent to Vela artifacts. These shapes serve as a visual testament to the unique and genuine nature of our products.
Photography plays a pivotal role in the Vela identity, serving as a powerful medium to convey the essence of her Mediterranean spirit, Spanish heritage, and the sense of freedom that accompanies her worldwide adventures.
If you love the project,