Reimagining hospitality connections with Nexho®

Rentabilibar had a solid foundation as a channel connecting Mahou San Miguel with its partners in the hospitality sector. However, it needed a fresh identity to reflect its evolution into a dynamic platform capable of aligning the key players of the industry while delivering real, tangible value.

The challenge:

– Modernize the brand without losing its roots.

– Create a design system that resonates with diverse audiences.

– Reflect on the innovation and leadership Mahou San Miguel brings to the hospitality industry.

The solution: the rebranding of Rentabilibar to Nexho® began with a deep dive into the platform’s core purpose: connection.

Inspired by the idea of interlocking elements, we developed a branding system that embodies unity, collaboration, and progress.

Key highlights of the rebrand:

Visual Identity: A sleek, modern identity brought to life with bold, vibrant colors that symbolize energy and collaboration. The design incorporates clean, geometric shapes to reflect the seamless connections between hospitality professionals, distributors, and manufacturers, capturing the essence of harmony and progress. Complementing this dynamic look, the modern Alt-Riviera typeface from Alt-tf Foundry adds a contemporary edge, with its sharp yet approachable style perfectly echoing Nexho®’s innovative and forward-thinking identity.

The tone of Voice: Fresh and approachable, yet knowledgeable—positioning Nexho® as an innovative leader in the digital space.

Digital Strategy: The brand experience was designed to be intuitive and user-friendly, reflecting Nexho®’s role as a solution-oriented platform.

Nexho® launched as a forward-thinking brand that sets a new benchmark in the hospitality industry.

Its innovative approach, rooted in connection and progress, was immediately embraced by its audience.

Finally, we developed the Nexho® Brand Guidelines with a focus on craftsmanship and detail, providing precise instructions for every brand element. From the structure of the logo to the balance of colors and typography, each component was carefully designed to ensure consistency and clarity.

The guidelines will serve as a comprehensive tool to align all future work with the brand’s foundational principles, preserving its essence while enabling accurate and cohesive implementation.