Tea harmony: LeafBar's East-West fusion
Elena Vela
Creative Director / Art
LeafBar is an innovative tea brand located in East London, blending tradition with modernity to create meaningful tea experiences. Inspired by ancient Asian heritage and Western vibrancy, LeafBar offers premium teas sourced from Eastern mountains, each cup reflecting craftsmanship and tradition.
Stepping into LeafBar in an immersive journey guided by tea masters’ wisdom, appealing to both, connoisseurs and curious explorers.
Throughout the span of our two-month project, we embarked on a journey to reinvent the Leafbar brand and set a clear North Star to ensure their success.
This project is a visual delight where illustrations take center stage, crafting a lively tapestry of color and symbolism. The fusion of geometric shapes comes together uniquely, giving life to a series of packages that showcase the exquisite range of tea offerings. Each package not only tells the brand’s story but also skillfully harmonizes tradition within the brand’s narrative and modernity in its appearance.
The iconography generated while designing the logo plays a crucial role in shaping an exquisite brand system, infusing the brand with dynamism and freshness.
Through distinctive and unexpected compositions, along with strikingly contrasting images, the art direction in photography strives to capture playfulness, fun, and the ‘unusual’.
If you love the project,